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Corporate Strategy

The fascination of frozen food

Since our founding, the fascination for frozen food has never left us: We are convinced that frozen products are not only a healthy and culinary building block for a modern diet, but can also make a significant contribution to greater sustainability. The people at concept cool work every day to enrich our range with innovative products.

Active in Austria for three decades

Our entrepreneurial journey began in 1994 as a marketing and sales agency specialising in frozen food for the Austrian market, as an "extended arm" of the manufacturers, so to speak. Just five years later, in 1999, we successfully expanded our activities to include our own frozen fish and seafood business.

Own product developments and private label

In 1999, we moved deeper into the value chain with fish & seafood and started our own product development with expertise and quality management from source to POS. Since 2007, we have been using this know-how and the stories of our products to successfully develop our customers' private labels together with them. Organic products and sustainability have been important to us from the beginning.

Member of binca group

Since 2012, we have been a member of the binca group, an internationally active group of companies that specialises in fish and seafood and operates its own production facilities in Belgium and Austria.

Learn more about the binca group and its companies

Leadership and management

concept cool is managed by a dynamic duo. Wolfgang Loacker and Christine Ackerl bring all the competences needed to make concept cool a professional contact for manufacturers, industry and retail. Together with the entire team, they make "frozen food as a service" a daily experience.

Mag. Wolfgang Loacker

Managing Director
Head of Sales Team

Wolfgang looks back on a successful career in various international branded goods companies. After gaining initial experience in the food sector at various companies, he spent almost 10 years as Managing Director of the Austrian organisation of a US company before expanding his experience in the non-food sector. Wolfgang brings this strong brand competence with his market-oriented sales focus to concept cool. Together with his team, he is the experienced contact person for the retail.

In the future, he will extend his experience in the fish and seafood sector to other frozen food categories, thus broadening concept cool and opening it up to new partners.

Christine Ackerl BA

Head of Assortment and Quality Management Team

Food and production are literally in Christine's blood: Already as a teenager she worked in her parents' food business during the holidays. After graduating, she took on various tasks and positions there, from production to packaging to product range design, including several organic lines, quality management, certifications and IFS development.

Christine contributes her know-how in product range design and quality management and, together with her team, is the competent contact person for manufacturers and industry.

Contact us

Your direct way to our team

For manufacturers and the culinary industry
Head of Team Assortment: Christine Ackerl

For food retailers and wholesalers
Head of Sales Team: Wolfgang Loacker

+43 2742 28564