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Products & Brands Innovation |

Ready Meal tasting: innovation meets quality

The Soul Kitchen once again proved to be the ideal venue for our tastings. In a pleasant atmosphere, concept cool was able to test new gently cooked ready-to-eat products together with an Italian producer. The meeting of the product development and sales teams provided an excellent opportunity to discover new flavour experiences and exchange valuable feedback.

As a specialist in product development and innovative food concepts, concept cool always pursues the goal of bringing high-quality and flavourful products to the market. In order to continuously expand the range, concept cool organised a tasting session with the entire sales team. A wide range of ready-to-eat dishes from different categories were tested, including fish and seafood dishes, plant-based bowls, soups and savoury comfort dishes with Mediterranean, Asian and Oriental influences.
Tastings of this kind help us to further optimise the taste, quality and marketability of our products. Thanks to concept cool's many years of expertise in product development, innovative trends can be recognised at an early stage and turned into market-ready concepts.

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