07/01/2025

New product categories put to the test: tasting at Neurauter frisch

On 11 June 2025, the sales and product development team from concept cool - together with Managing Director Wolfgang Loacker - visited Neurauter frisch in Ötztal Bahnhof. The long-standing wholesale partner in the west of Austria provided the ideal setting to present the expanded range of frozen convenience products live and taste them together.

A broad cross-section of innovative frozen products was shown and tasted, including

Bake-off products
Finger food and snack solutions
Ready meals
Frozen pasta
Thaw-off desserts

Personal dialogue with owners and the Neurauter frisch purchasing and sales team took centre stage. The professional feedback from the partners forms an important basis for concept cool's further development in its role as an sales partner for ‘frozen food as a service’.

With customised solutions for the catering, wholesale and food retail sectors, concept cool is part of the binca group - and no longer sees itself as just a frozen food specialist, but as an innovative, growth-oriented food-as-a-service partner.

A hands-on experience of product variety: Exploring new frozen food concepts in direct exchange with the Neurauter frisch team.

Wolfgang Loacker (concept cool) with the Neurauter frisch sales team during the joint tasting session.

Back