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New managing director for concept cool

From 1 May 2026, Ms Georgia Zombola will join Oliver Fritsch, CEO of the binca group, as a co-managing director, leading concept cool as part of a dual leadership structure.

As Managing Director for Category Management & Sales, Georgia Zombola will focus on sales, product development, brands and concepts. Oliver Fritsch, in his role as Managing Director, will be responsible for Supply Chain & Business Development covers supply chain and quality management.

Georgia has been working on a freelance basis for concept cool for several years. She is an experienced executive and entrepreneur with over 20 years of global management experience in the retail and wholesale sectors for food and non-food consumer goods. Her appointment as managing director is the logical next step in our successful collaboration. 

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