Freshly packed – strongly branded: The new binca styrofoam box delivers high-quality salmon directly to METRO stores across Austria

With the launch of the new binca styrofoam box, the binca group is committing not only to freshness and quality – but also to consistent brand presence throughout the entire supply chain. The clearly branded packaging ensures that our salmon is not only perfectly chilled, but also instantly recognisable as a binca product.

The new box is part of our optimised logistics system for foodservice customers. The salmon is responsibly farmed and harvested in Norway before undergoing careful processing at our Primary Processing facility in Belgium. Once filleted and immediately chilled, it departs Belgium overnight and arrives the next morning at the binca manufaktur in Perschling, Lower Austria.

From there, it is delivered directly to METRO stores – fast, fresh and with full transparency. The new packaging solution ensures reliable temperature control while also enhancing brand visibility in retail and highlighting the product’s premium quality.

With the binca styrofoam box, we are building a strong link between quality, freshness and brand identity – and making a clear statement for a seamless, efficient supply chain – from source to table.