Internal Shrimp Training in St. Pölten
Oliver Fritsch, CEO of the binca group, provided an in-depth insight into the world of shrimps as part of an internal training session – covering everything from theoretical foundations to practical…
Rebel Kids products now available in the Ratzfatz online shop!
Parents know: everyday life with children can be a real balancing act – between work, leisure activities and daily organisation, there’s often little time left to cook healthy meals. That’s exactly…
Prawn Training for Our Partners
On 30 September and 1 October, we held a comprehensive training session for our customer Metro, with prawns in all their variety taking centre stage. The workshop took place both at our company site…
Eurogast Sinnesberger Autumn Fair 2025
From 23 to 26 September 2025, the Eurogast Sinnesberger Autumn Fair took place in Kirchbichl. At the trade fair, numerous exhibitors presented products and trends for the gastronomy and hospitality…
Soul Kitchen: Exklusive Tasting for a Major Client
Last week, concept cool brought the Soul Kitchen back to life. The occasion was an exclusive tasting for a major client from Austria.
New product categories put to the test: tasting at Neurauter frisch
On 11 June 2025, the sales and product development team from concept cool - together with Managing Director Wolfgang Loacker - visited Neurauter frisch in Ötztal Bahnhof. The long-standing wholesale…
Freshly packed – strongly branded: The new binca styrofoam box delivers high-quality salmon directly to METRO stores across Austria
With the launch of the new binca styrofoam box, the binca group is committing not only to freshness and quality – but also to consistent brand presence throughout the entire supply chain. The clearly…
Ready Meal tasting: innovation meets quality
The Soul Kitchen once again proved to be the ideal venue for our tastings. In a pleasant atmosphere, concept cool was able to test new gently cooked ready-to-eat products together with an Italian…
Our proximity to the source with binca development asia
Vietnam has played an important role for the concept cool in the procurement of fish and seafood for decades. For example, we source our extensively farmed black tiger prawns from the mangrove forests…
Honouring jubilarians at the New Year's reception: thanks and recognition for many years of service
As part of the binca group's New Year's reception at Gasthaus Nährer in Rassing, the focus this year was on some very special colleagues: our long-serving employees who have been with concept cool for…
concept cool celebrates 30 years of innovation in the frozen food industry
Traditionally, ‘Frozen Food Day’ is celebrated on 6 March - a date that goes back to the marine biologist Clarence Birdseye, who invented frozen food in 1930. In the 1940s, Hans Petter brought this…
Sustainable on the road: New all-electric MINI Cooper with a concept cool look
Following the damage caused by the floods in September, concept cool had to purchase a new pool vehicle and we made a conscious decision in favour of a sustainable solution. The all-electric MINI…
Vision Run 2024 St. Pölten
The binca group is taking part in the Vision Run St. Pölten for the first time, the company run with a heart for charity.
Austria likes to barbecue
New for retail and food service: binca sardines and mackerel for the barbecue season.
Kitchen innovation Black Tiger Prawn ‘Gamba Deluxe’
HOSO premium shrimp with elaborate handwork for versatile applications.
Welcome to the concept cool family
concept cool further expands its brand portfolio and acquires the food start-up Rebel Meat in an asset deal.















